I think that the intended audience for book trailers are people who "live" online and may not set foot in a bookstore or library very often. These people are information collectors, and it takes something visual and interactive to get and hold their attention. For this audience, I feel that trailers serve their intended purpose. They may never be useful for mainstream use, but that's okay. They don't need to be. They also serve as discussion fodder and creativity for fans. I viewed trailers for Crossedby Ally Condie and Ruby Red by Kristin Gier. Both were created by teen fans, and I was quite impressed.
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