John Green was included in this assignment because he is the undisputed literary king of social media. He uses many avenues to communicate with the public, including twitter, facebook, tumblr, and youtube. He uses them to share ideas, events, rantings, whatever is on his mind with his fans, the "nerdfighters". He is often held up as an example of what is possible in today's social media-saturated world. He knows where his fans go, and he wants to be there with them. He is very successful in his methods, and his vlogs often appear on "authentic" news sites.
Cassandra Clare also uses tumblr to communicate with her fans, and right now it is heavily promoting the movie adaptations of her books. Tumblr seems to be much less interactive than fb or twitter, but very useful for sharing images (which she is obviously very excited about!) I feel that this will excite existing fans (especially teens) but will probably not draw in any new ones.
I was excited to see how many new ways teen books are being marketed. I think it is great that so many of the teen authors really just want to tell a "good story" and make themselves accessible to their readers.
ReplyDelete